E-Commerce Data Platform

E-Commerce Data Platform Transformation

From fragmented data silos to a unified analytics platform - delivering 2x ROI through intelligent automation and predictive insights.

25%
Revenue Protected
60%
Stockout Reduction
6-Figure
Annual Savings
2x
ROI in 6 Months
1

Project Overview

Transforming a premium beauty products brand's operations through data-driven insights.

🎯

The Client

A rapidly growing Premium Beauty Products Brand with mid-six-figure monthly revenue, struggling with fragmented operations across multiple platforms and losing significant revenue to inefficiencies.

The Mission

Unify 4 disconnected sales channels into a single data platform, eliminate manual processes, predict stockouts, and provide real-time visibility into profitability and inventory.

🚀

The Approach

Built a serverless, event-driven architecture processing 100K+ daily transactions with real-time dashboards, predictive analytics, and automated alerts - completed in just 10 weeks.

🔍
Discovery
Analysis & Architecture
🔗
Integration
API Connections
Development
Pipeline & Logic
🚀
Deployment
Launch & Optimize
Agile methodology with continuous client collaboration ensures rapid delivery and immediate value
2

The Challenge

Quantifying the crisis and measuring the transformation impact.

BEFORE: The Problems

  • Monthly Losses 5-Figure
  • Stockouts per Month 12-15
  • Forecast Accuracy 45%
  • Manual Work Hours 35/week
  • Dead Inventory $50K
  • Warning Time 0-2 days
  • Data Sources 4 Silos

AFTER: The Results

  • Monthly Savings +5-Figure
  • Stockouts per Month 5-6
  • Forecast Accuracy 75%
  • Automated Hours 30/week
  • Inventory Freed $50K
  • Warning Time 7-10 days
  • Data Platform Unified
3

The Solution

Data-driven transformation strategy with intelligent automation and predictive analytics.

🔄

Real-Time Integration

Connected Shopify, ShipBob, Amazon, and Recharge through webhooks and APIs, processing 100K+ transactions daily with sub-100ms response times.

📈

Predictive Analytics

Implemented stockout-adjusted velocity calculations and 7-10 day advance warning system, improving forecast accuracy from 45% to 75%.

🤖

Intelligent Automation

Built rules engine for dynamic inventory allocation, automated reporting, and proactive alerts, saving 30 hours weekly in manual work.

💰

Profitability Engine

Created SKU-level profit analysis including COGS, channel fees, and fulfillment costs, enabling data-driven pricing and promotion decisions.

📦

Bundle Intelligence

Decomposed bundle sales to component SKU demand, providing true visibility into individual product performance and requirements.

🎯

Executive Dashboard

Delivered interactive Flask-based dashboard with real-time KPIs, custom reports, and drill-down capabilities for instant insights.

4

Technical Architecture

Complete system design with 8-layer architecture and real-time data flow.

System Design & Architecture

8-layer production platform with end-to-end data flow visualization

🛒
Shopify
Orders, Products, Customers
📦
ShipBob
Inventory, Fulfillment
🛒
Amazon
Marketplace Sales
🔄
Recharge
Subscriptions
Real-time Webhooks + Scheduled API Polls
🚪
API Gateway
Webhook Receivers
EventBridge
Scheduled Triggers
Event Routing
AWS Lambda Functions
Data Validation - Transformation - Business Logic
Schema Validation Deduplication Enrichment Profit Calc
Operational Data
Historical Archive
🗃
MongoDB Atlas
Operational Database
Orders Inventory Analytics
Amazon S3
Data Lake & Backups
Raw Data Audit Logs
Query & Analysis
📈
Flask Dashboard (EC2)
Real-time Analytics & Business Intelligence
KPI Dashboard Predictive Alerts SKU Analysis Reports
Automated Notifications
📧
Amazon SES
Email Alerts & Reports
👥
Business Users
Executive Dashboard
👁
CloudWatch
Logs, Metrics, Alarms
🔒
Security
IAM, Secrets Manager, Encryption
📬
SQS + DLQ
Error Handling & Retry Logic

8-Layer Production Architecture

Layer 1
Orchestration

EventBridge scheduling, Step Functions workflows, API Gateway webhooks

📥
Layer 2
Integration

Shopify, ShipBob, Amazon Marketplace, Recharge APIs

Layer 3
Data Quality

Schema validation, deduplication, normalization, error handling

Layer 4
Processing

AWS Lambda serverless compute, batch & real-time processing

💾
Layer 5
Storage

MongoDB Atlas operational DB, S3 data lake, audit logs

📈
Layer 6
Analytics

Flask dashboard, predictive models, profitability calculations

👁
Layer 7
Observability

CloudWatch logs & metrics, custom alarms, health monitoring

🔒
Layer 8
Security

IAM roles, encryption at rest & in transit, Secrets Manager

Technology Stack

AWS Lambda Step Functions EventBridge API Gateway MongoDB Atlas Amazon S3 SQS & DLQ Flask Dashboard CloudWatch Secrets Manager IAM Terraform Docker

Performance

High-volume transaction processing
Low-latency response times
Enterprise-grade uptime SLA

🔄

Data Processing

Real-time webhook processing
Automated inventory synchronization
Scheduled consolidation workflows

📈

Scalability

Serverless auto-scaling architecture
Elastic storage capacity
Multi-user concurrent access

5

Impact & Results

Measurable results that matter - delivering sustainable business value.

5-Figure
Monthly Savings
↑ Operational efficiency
60%
Stockout Reduction
↓ From 12-15 to 5-6
30hrs
Weekly Time Saved
↑ Automation gains
75%
Forecast Accuracy
↑ From 45%
7-10
Days Warning
↑ From 0-2 days
2x
ROI
↑ In 6 months

Business Value Delivered

Three pillars of success transforming operations and driving sustainable growth

💰

Financial Impact

6-Figure Annual Savings

Monthly savings breakdown: $15K from stockout prevention, $10K from labor automation, and $5K from inventory optimization. Achieved break-even in 6 months with 2x ROI by month 8.

Operational Transformation

Efficiency at Scale

30 hours saved weekly through automation, forecast accuracy improved from 45% to 75%, and stockout incidents reduced by 60% (from 12-15 to 5-6 monthly).

🎯

Strategic Capabilities

Proactive Intelligence

Advanced warning system providing 7-10 day alerts (up from 0-2 days), real-time SKU-level profitability analysis, and data-driven insights across all sales channels.

Interested in Similar Results?

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